Lecture Pod 1


Introduction to Data Visualisation

  • It is a mass medium
  • Essential part of communication process
  • “23 Exabytes* of information was recorded & replicated in 2002. We now record & transfer that much information every 7 days.” – How much information? 2003
  • everyday people generate so much data, just from facebook , social media etc
  • we live in a complex data economy
  • What is Data? – data values quantity, can visualised using graphs & Infographs.
  • “Data on its own carries no meaning, it must be interpreted & take on a meaning to become information.”
  • Data is measurement
  • It involves creation & study of data which has been schematically formed.
  • Primary goal of Data vis – is to communicate information clearly, using statistical graphics & Infographs.
  • Difference between Infographs & Data Vis? – “not all information visualisations are based on data, but all data visualisations are information visualisations”
  • ‘it makes complex data more accessible, understandable & usable.’
  • ‘Users may have particular analytical tasks such as making comparisons.’

Screen Shot 2018-10-23 at 5.06.41 pm


  • Designers engage with forms of data to make them for digestible, the scope of data is rapidly increasing, we live in a “tsunami of data”, everyday people create a massive trail of personal data. Infographs can appear as data visualisations, however, they can be inaccurate/ non-meaning-full representations. ‘Effective visualization helps users analyse & reason about data & evidence’
  • It is both an art & a science
  • Presents ethical & analytical challenged to designers.

 Screen Shot 2018-10-23 at 5.06.35 pm



The 4X4 Model for Winning Knowledge Content.

Bill Shander of Beehive Media at KA Connect 2014


Summary graphic of the model:

 Screen Shot 2018-10-23 at 5.06.28 pm

Shedroff, N. (2014). Information interaction design a unified field theory of design.Retrieved from http://nathan.com/information-interaction-design-a-unified-field-theory-of-design/

Waterson, S. (2016). DataVis POD01 – What is Data Vis? [Lecture Pod]. Retrieved from https://vimeo.com/175177926




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